Okay, so you’re interested in implementing Content Taxonomy because you know better data is – ahem – better. Let’s go back to content and context, and getting away from the proverbial “best” option that uses not-so-great data to help you make a decision today. So, let’s say:
- You work for a healthcare company. The latest ad campaign has three banner ad versions: Red, green and blue. Even just having the color name in the tracking link would help you distinguish between them in your reporting. And, if you look at ALL the data from traditional reporting there will probably be one version that gets the highest CTR.
- But, with taxonomy, you can then answer the following questions: Which version worked best for Patients on Social Media? Or for Physicians when sent in an email? It’s all based on the tagging that you select before the ad runs.
- The Blue version with the highest CTR may have been SUPER high with one audience and SUPER low with the other. So now you’re able to tell which color was better when reaching a certain audience.
- So, if follow the above logic, then you are able to increase the velocity of decision making to change out the color based on the audience you intend to reach.
- Set up a demo with our team to learn more about Roots Taxonomy
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