We have all heard it time and again in meetings with our teams: “I think we might be getting into the weeds here.” It is a common admonition that is usually a subtle hint to stop talking about things others don’t understand. (And because Norm, from finance, really does just drone on and on…) The intent of staying, “out of the weeds,” is to help your organization avoid getting bogged down in the details of a discussion and miss the important overarching themes or concepts. The big picture is very important. And you cannot see the forest if there are not lots of individual trees.
At Roots Analytics we believe that a company needs to get into the weeds to understand what is happening in their own garden.
As our interactions with the internet are redefined by changes like GDPR and reforms to privacy laws, these “weeds” represent the specific pieces of data our users will allow, or not allow, us to collect. This changes our interactions far beyond privacy, as the information available and how we collect the data continues to grow exponentially. Companies must help users find their way to their content, products, and programs, but the confusion of weeds that grow in every direction and intertwine as they reach skyward can sometimes be overwhelming.
This is where Roots Analytics can help you tend your own garden when it comes to understanding the interactions that you are having with audiences you hope to reach, and identifying the channels and content that are helping optimize those interactions.
- By developing intuitive and flexible dashboards that can handle data from a wide variety of sources, Roots can help you navigate the weeds in a way that can allow you to blaze paths through the thicket in order to better reach those audiences.
- By developing deep expertise and automating privacy compliance, we can help you simplify what grows in your garden and make sure nothing gets in that shouldn’t be there (I’ve got my eye on you, you wascally wabbit).
- By unearthing a more nuanced understanding of what is driving connection to the people your company would like to build relationships with, we can help you understand what efforts are garnering the best results for the organization.
From these dashboards, we also give you the ability to focus your efforts through the weeds to the very ground level, helping your team craft messaging and strategy that will maximize their efforts and efficiency across platforms.
Leveraging insights to better understand customer interactions and other connections is one of the best advantages the Roots Analytics Taxonomy system offers your team, empowering them to develop even more effective content to reach your demographics. Our platform will give you a fuller picture of what is happening by categorizing your weeds, flowers and plants, and offering insights about connections and interactions that may not have been initially evident for your team. These insights represent potential paths to an expanded customer base that is better engaged with your company, resulting in cost savings for your team through efficiency of messaging.
So let’s get into the weeds.
At Roots, we are ready to help you delve deeply into your data, building a better understanding of all that is happening amongst the audiences that you hope to reach through your marketing efforts. We will help you identify the weeds that are potential distractions for your team and allow you to build paths through your own garden for stakeholders to better connect with your company. And, let’s be honest: we love some weeds. Roots will also look at the whole garden and help develop a healthy ecosystem (weeds included).
At Roots Analytics, we aren’t afraid to play in the dirt, and by understanding what drives interactions at that level we are able to help your team craft dashboards that give you a clearer picture of what it means to, “get into the weeds.”
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