Choose which product – or set of products – which meet your needs today.

Be up-and-running within days of signing your contract.

We automate the mundane while bringing harmony to your data models and context to your analytics.

Each of our products takes low effort on your part to install; we will even walk you through the process. Let the Roots team do any heavy-IT lifting needed to implement your data privacy, reporting, or contextual tools.

RA4

How is GA4 working for you? Are you getting everything you need from it? Get everything you need with RA4 without the headaches from Google Analytics.

Product Features:

Replaces the difficult to navigate GA4 dashboards for your website with a much better UI
Web traffic data is properly modeled and imported into RA4
Server Side data tag management: enhances page-load speed and helps with SEO rankings
Collect all owned data, and deliver to downstream destinations (GA4, Facebook, etc)
Data validation and SEO audits
Data storage and models supporting business use cases
RA4 offers standard dashboards
- Executive summary
- Channel Performance
- Event Engagement
Up to two (2) users/seats for Tableau
Access to a real person, in case you need assistance

Pricing:

Purchase Unit: 1 Million Sessions

$1,125 billed monthly, or $12,000 if billed annually

Roots POV

See all of your digital marketing data in one place.

By harmonizing and normalizing data collection across all web, app, display ads, paid & organic social, paid & organic search, email, CRM leads, webinars, and other channels, you’ll establish your point of view on your online performance. This frees up 3, 5, 10 hours each week from each of your digital team members to think creatively to solve problems, identify trends, and maximize results.

Product Features:

RA4 product, plus…
Website tag management: attributes visits by source or keyword
Pulling omni-channel data from up to 10 upstream marketing channels, such as:
- Digital marketing paid ads, social, PPC, and other paid channels
- Performance in social, search, and other organic channels
- Plus, integration with CRM systems and even offline .csv uploads (booth scans, etc.)
Managed cloud service
User Identity mapping across all channels
POV offers a dozen standard dashboards out-of-the-box, and new dashboards quarterly based on user requests and feedback. These dashboards seek to answer specific marketing questions.
- Executive summary
- Campaign-specific dashboards, such as “what was the ROI from our product launch”
- Channel-specific dashboards, such as “which platform drives the most engagement?”
- Strategic-intent dashboards, such as “what’s driving lead-gen?”
Includes 6 hours of consulting from Roots leadership team, helping you make sense of the data
Up to four (4) users/seats for Tableau

Pricing:

Purchase Unit: 1 Million Sessions

$2,400 billed monthly, or $25,000 if billed annually

Roots Patterns

Standardized and robust content and channel tracking helps you attribute performance to your ideas and refocus efforts on what’s driving that performance.

Patterns is our taxonomy product, which creates an end-to-end classification and reporting system that lets you clearly identify what happens within your campaigns. Easy-to-use drop-down menus make your data consistent for better comparison and analysis to ensure you can make effective, data-driven campaign decisions.

Product Features:

Configurable and stable taxonomy, based upon your unique product, services, targets, and channels
Tagging for all online content and digital channels to offers a systematic way to understand how types of content perform; not just individual pieces of content·
- Placement Taxonomy: what & where did the user view the ad (media channel mix)
- Content Taxonomy: which are key elements of creative: tone, purpose, audience, etc.
Campaign link tracking through user-friendly web app
Data is sent to client’s cloud environment to be manipulated and visualized by your internal teams
- Or, see it all on the Roots platform and dashboards via the Roots Harmony product
Includes 6 hours of consulting from Roots leadership team, helping you make sense of the data

Pricing:

Purchase Unit: 1 Million Clicks

$2,400 billed monthly, or $25,000 if billed annually

Roots Privacy

Have confidence that user data is being properly collected and stored, meeting all U.S., European and other regional compliance regulations.

Product features:

Branded consent banner for your website, with either GDPR and CPRA versions
Daily privacy audits and 24/7/365 compliance monitoring and admin alerts if something breaks
Website tag management: We both manage all the pixels and tags on your website, as well as the consent on each and every pixel.

Pricing:

Purchase Unit: 1 Million Sessions

$750 billed monthly, or $8,000 if billed annually

Roots Harmony

For the ultimate in turn-key data analytics, go for the bundle: Roots Harmony.

This comprehensive analytics solution is designed to capture and manage your data as cleanly as possible, so your data can be the bedrock of your marketing and business decisions. You’ll have a single source of truth that offers better user experience and web performance.

Product features:

All features, benefits, and full integration between RA4, Roots POV, Roots Patterns, and Roots Privacy
Cookie consent collection and compliance monitoring
Website tag management: attributes visits by source or keyword
Omni-channel data collection and visualization from owned, paid, and organic channels
Configurable and stable taxonomy, based upon your unique product, services, targets, and channels
Dozens of dashboards from macro performance to contextual nuance
Includes 24 hours of consulting from Roots leadership team, helping you make sense of the data
Up to 8 (eight) users/seats for Tabelau

Pricing:

Purchase Unit: 1 Million Sessions + 1 Million Clicks

$4,800 billed monthly, or $50,000 if billed annually

Pricing is based on traffic volume up to 1M sessions/year.
For additional information about our volume-based pricing, please reach out to Roots for a proposal.