The Dirt

Get to know Roots Analytics a little better.

  • A Brief Overview of U.S. and EU Privacy Laws and How it Impacts Your Business

    A Brief Overview of U.S. and EU Privacy Laws and How it Impacts Your Business

    GDPR and CPRA Explained Beginning in 2016, governing bodies across the globe began to implement data privacy laws; the most well known are the CPRA (California Privacy Rights Act) and the GDPR (European General Data Protection Regulation). The first of these laws established was GDPR, which created a set of data protection rules for all… Read more

  • Digital Marketers Spend More Time Pulling Reports than Analyzing Data

    Digital Marketers Spend More Time Pulling Reports than Analyzing Data

    1/12 of the Year Is Spent Pulling Data The typical process for digital marketers to pull analytical data involves accessing various tools, including Google Analytics, SEMrush, Meta / LinkedIn / Google Ad reports, and others, to extract the relevant performance data. Once extracted, the data has to be harmonized to compare apples-to-apples, and then inserted… Read more

  • Learning to Garden: Founding Roots Analytics

    Learning to Garden: Founding Roots Analytics

    Brian & Jill went up a hill to fetch a bunch of data! Roots Analytics, an Austin, Texas-based data analytics company, first germinated in the summer of 2021. The company offers a comprehensive digital analytics process, including data collection, management, and visualization. With their diverse backgrounds in analytics and business, co-founders Brian Phillips and Jill… Read more

  • Garlic Parmesan Pasta

    Ingredients 120ml (1/2 cup) butter 2 tsp. dried basil, crushed 2 tsp. lemon juice 1 1/4 tsp. garlic powder 3/4 tsp. seasoned salt 220g (8 oz.) fettuccine or angel hair pasta (cooked and drained) 360ml (1 1/2 cups) broccoli floweretts (cooked tender-crisp) 3 Tbsp. walnuts (chopped ) fresh, grated Parmesan cheese Procedure Melt the butter… Read more

  • Guacamole

    Ingredients 4 avocados 2 tablespoons of pico de gallo Juice of 1/2 lime 2 chopped Jalapeño OR 2 tablespoons of crushed red pepper OR 1 tablespoon of cayenne pepper 1 teaspoon of salt 4 teaspoons of olive oil 1 1/2 teaspoon of chopped garlic 1/2 teaspoon of ground black pepper 1 minced jalapeño OR 2… Read more

  • Spiced Pumpkin Soup

    Ingredients 1 Tablespoon butter 1 cup onion, chopped 3 Tablespoons all-purpose flour 1/2 teaspoon curry powder 1/4 teaspoon cumin 1/4 teaspoon ground nutmeg 2 garlic cloves, crushed 1 cup peeled and cubed sweet potato 1/4 teaspoon salt 2 14-oz cans of nonfat and low-sodium chicken broth or vegetable stock 1 15-oz can of pumpkin 1… Read more