The Dirt

Get to know Roots Analytics a little better.

  • Get in to the Weeds.

    Get in to the Weeds.

    At Roots Analytics we believe that a company needs to get into the weeds to understand what is happening in their own garden.More Read more

  • Content Taxonomy Use Case

    Okay, so you’re interested in implementing Content Taxonomy because you know better data is – ahem – better. Let’s go back to content and context, and getting away from the proverbial “best” option that uses not-so-great data to help you make a decision today.  So, let’s say:More Read more

  • Campaign Taxonomy: It’s where it’s at

    There are three different types of taxonomy that apply to the digital marketing space: Web, Content, and Campaign. We’ll review each of them in a series of blog posts in an attempt to better explain their similarities, differences, and importance when considering your digital marketing efforts.  Campaign taxonomy refers to the process of categorizing andMore Read more

  • Content Taxonomy:  What ARE you talking about? 

    Broadly speaking, there  are three categories of taxonomy that apply to the digital marketing space: Web, Content, and Campaign. We’ll review each of them in a series of blog posts in an attempt to better explain their similarities, differences, and importance when considering your digital marketing efforts.  Content taxonomy is the process of organizing andMore Read more

  • Web Taxonomy: What  it is and Why it’s Important

    Broadly speaking, there  are three categories of taxonomy that apply to the digital marketing space: Web, Content, and Campaign. We’ll review each of them in a series of blog posts in an attempt to better explain their similarities, differences, and importance when considering your digital marketing efforts.  Web taxonomy is the process of organizing andMore Read more

  • A Data Driven Way to Load a Dishwasher 

    Today, we’re going to dive deep into the world of dishwashing. Now, some of you may be thinking, “How can data help me better load a dishwasher? You just throw everything in and press a button!” But oh, if only it were that simple. There is both a scientific method and an art to theMore Read more